There are many misconceptions about blogs and too many business owners think blogging is a waste of precious time. The opposite is true. In fact, blogging can take your business to the next level. How? By expanding your reach.
Think about it for a second. You have a question, who do you ask? That’s right, Google. Why? Because contrary to popular belief, your wife doesn’t know everything. Moving on.
So you Google your question and right there on the first page are seven articles that claim to answer your question. You probably click on three of them just to confirm. You want to be one of those articles. But without a blog, your website won’t even make it to the first page. Here’s how a blog can benefit you:
1. Increase Website Visitors
A blog will send more people to your website. If you create quality content that people are searching for, you can be sure they will find your website. Increased website traffic won’t only increase the likelihood of boosting your sales, but it will also help rank your website better on Google.
2. Boost Social Media Efforts
So you have social media channels linked to your business, what do you post on them? Without fresh content, your social media marketing strategy will fall flat. Fresh content will boost your social media efforts which will, in turn, drive more traffic to your website.
3. Be Helpful
While it’s great to boost website traffic, building a relationship with your audience (and potential customers) is vital. One way to do this is to offer solutions to their problems. Getting something (advice, tips, help) for free means a lot more than you think in a world where nothing is for free.
Word of advice: When creating content, make sure you are super helpful and answer the questions of your target audience thoroughly. But do remember to add your targeted keywords to boost your SEO.
Adding content creation to your digital marketing strategy is an excellent way to ensure effective business growth. Get in touch with Netgen to get started today!