Social media has changed the way we communicate with each other. We used to have to dial a number on the telephone to find out where our friends were. Now, you can see the latest check in and pull through to meet them.
This new technology and way of doing things has also changed the way we market business. Social media is a powerful tool to communicate to the world what you have to offer. However, when it comes to marketing on social media, most people go straight for the Big 5 – Facebook, Twitter, Instagram, YouTube and LinkedIn.
But, there are other platforms to think about…
TikTok is a video-sharing social networking service. It is used to create short videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds. Most users have fun creating music videos, showing off dance moves and lip-syncing. This platform is popular with the younger generation – around 41% of its users are between 16 and 24. They are also avid fans of the platform, with 90% saying they use the app daily.
If this is your target market, it’s a very active platform to be playing on. You can really let your creative juices flow and interact with people in a fun, real way.
Pinterest is an image sharing and saving service that allows people to discover and pin new information through images and videos. You can pin images from any website to boards you create on your profile, or you can upload your own images and information to your boards. It’s a highly visual platform, just like Instagram. However, the focus is far less on taking picture-perfect photos and is more about lifestyle wish lists.
If your business is in the fields of lifestyle, wellness, crafts, hobbies, or anything where you can create how-to content, this is a great platform. It’s all about sharing ideas through images.
Tumblr is a microblogging website that has been around since 2007 and is still very popular. It currently hosts over 465 million blogs and more than 172 billion posts, with over 21 million new posts being put up each day. The age range of this platform started off with people under the age of 25, but many of those early adopters are still using their blogs today.
The platform is known for being a place for socially progressive views. However, many people and brands use it as a fun place to share memes, thoughts and interesting facts. It takes a bit of work to get it right as a marketing platform, but can offer great returns.
Medium is an online publishing platform that is part blog host and part news site. People from all over the world write articles about any topic that interests them and publish those articles under their profiles. Sometimes it’s personal opinion pieces, sometimes it’s recent news on world events.
For a business, Medium is a great platform for an external blog. You can use your profiles to send links back to your website for SEO and to create a following as a thought leader in your industry.
Social media services from Netgen
If you’re looking to kick your social media marketing up a level, come chat to us and let’s boost your online presence.