A mobile app is fast becoming a must-have for many businesses around the world. More and more people are using their smartphones as their primary device for interacting with the world wide web. With a mobile app, you are giving your customers a user experience that is designed specifically for that device and improving how they see your business – if you get it right.
Now, all mobile apps are certainly not the same. They don’t have the same functionality or the same reason for being created. However, if you look at the most successful apps, they all have the same three key features in their designs:
- Consistency in branding
A mobile app should be seen as an extension of the brand. It’s simply another touch point for your customers to interact with the business. This means that you need to keep your branding consistent from your website to your mobile app. At just a quick glance while browsing through the app store, your app must look like it comes from the same company as all of your other marketing touch points.
- Optimise for touchscreens
When we say they must look the same, we don’t mean that your mobile app should be a copy of your website. You need to take into account that a smartphone has a much smaller screen than a laptop or desktop monitor. Additionally, smartphones are mostly touchscreen and users interact with them differently to the way they would a computer screen.
When designing the overall flow of your mobile app, and the nitty gritty of how it is used, you need to consider the devices that it will be used on. The key is to always optimise for smaller screens that are navigated through touch.
- Essential information only
Keeping the screen size in mind, it’s important to not overwhelm the user with too much information that is hard to take in while looking at a smartphone. A mobile app should have far less text or visual distractions than a website in order to help the user to interact with the app properly.
It’s also good to remember that most users are looking for a quicker interaction experience than they would be on a website. This is because most mobile use is done while on the go.
Get the right mobile app for your business
Our team of developers are always researching the best techniques for building mobile apps that people want to use. Contact Netgen to find out more about how we can help you with your project.