You already know how important it is to have an online presence for your business which is why you’ve just spent thousands of rands on your brand new website. You know that if people can’t find you online, it takes away from your credibility. And you’re right! But having a business website is so much more than just an online profile.
A website without Search Engine Optimisation is like a car without wheels. You won’t be able to use it, thus a wasted investment. So to answer your question, YES, you really do need to optimise your website for SEO, especially in 2020.
How Does SEO Work?
SEO stands for Search Engine Optimisation. SEO is the process of making your website more attractive to search engines like Google to acquire more unpaid and organic traffic to your site. By optimising your site, you enable the search engine to display your website as a top result when people search for certain keywords and phrases.
But not just any keyword or phrase will do. Keyword research needs to be done by professionals to determine the specific keywords and phrases that will boost your website traffic.
Search engines also change their algorithms on a regular basis to eradicate black hat tactics and dishonest ranking methods. Because of this, a one time SEO optimisation process won’t suffice. Regular tweaks and changes by a professional will keep your website ranking on the first pages.
How to Optimise Your Website for SEO?
Related keywords on every page of your website are one element but there’s so much more to SEO optimisation than that. Fresh content posted on a regular basis that contains relevant keywords (not keyword stuffing) will do wonders for your website’s ranking. Link building is another – this suggests getting backlinks from authoritative websites to your website.
Search engines also prefer websites that are mobile friendly or responsive and will rank them better than others.
If you’re not sure how to optimise your website for SEO, we’ve got your back. Netgen can assist with the entire process so you won’t have to stress about it. For more information or to request a free quote, get in touch with the Netgen team today!