What is your website worth if no one can find it? Absolutely nothing!
You can have the fanciest, most expensive website in your industry but if none of your customers can find it online, it won’t help you one bit. Which is why so many business owners are asking the question: “How can I increase website traffic fast?”
While it’s entirely possible to attract thousands of visitors in a short amount of time, what you really want is organic growth. Organic visitors suggest people who are actually interested in the product or service you have to offer without being tricked into clicking some link.
The problem with clickbait is that the visitor will quickly realise the fact and move on to another website, thus increasing your bounce rate. A high bounce rate will reflect badly when it comes to Google ranking your website.
How to Drive Traffic to Your Website 2020
There are many things you can do to drive organic traffic to your website this year. First, make sure your website is fast, responsive and without broken links. A simple, clean design will enable visitors to find what they are looking for within a matter of seconds without overwhelming them.
After you’ve sorted out your web design, here are some steps you should take.
If you think optimising your content for Google is dead, think again. It is still a worthwhile practice in 2020. Make sure you add meta descriptions, make the most of image alt text and create internal links to new content. Also, target long-tail keywords or phrases.
Backlinks from reputable websites will help get your website to the first page of Google. If you’re not sure how to get these, employ a digital marketing agency to help you.
Statistics claim that the average person spends 3 to 4 hours on social media every day. While it is alarming, that’s where you will find your potential customers. Choose 1 or 2 social media platforms like Facebook and Instagram and start growing a following by posting regularly and interacting with your audience.
Google loves fresh content so make sure you upload new articles every week that are optimised with related keywords. These can be ‘how-to’ articles, industry news or news about your company.
Email marketing is a cost-effective way to target your specific audience. By adding a link to your website, they can easily navigate there for more information or to buy your products.
What might sound like a daunting task for you, comes naturally for digital marketing companies like Netgen. Let us help you drive more traffic to your website and ultimately increase your sales in 2020. Give us a call today!