In order to avoid having your excellent website lost in the depths of the search results, it’s important to make sure that your SEO is well implemented. There is a lot that goes into an SEO strategy, but even a few small adjustments can make a big impact to your rankings.
These two onsite SEO fixes are easy to apply and can help you rocket to that coveted first page on the search engines:
1. Using better link text
A lot of websites fall into the trap of simply using “click here” to embed their hyperlinks. It’s simple and clean, but ultimately fruitless to do so. The reason for this is that the phrase “click here” has no value to a search engine. However, writing out the link’s destination (for example, “our SEO services”) adds more keywords to the text and tells the likes of Google what you are linking to. This, in turn, helps to improve your ranking for both pages.
2. Constantly updating
It might seem reasonable to update your website when you offer new services or have some important news you want to share with your readers. But, what about when there is nothing new to share? When it comes to SEO and search engines, the more regularly you update the content on your website, the better.
When looking at your website, a search engine takes into account how often the pages get updated to decide if they are relevant or useful. As a result, from an SEO standpoint, a stagnant site that hasn’t been updated in a long time will rank lower in the results than an active and frequently updated site.
Improve your SEO even further
Of course, there are many other onsite SEO fixes that you should consider if you want to improve the ranking of your site. However, as you can see, even small things can affect your ranking so it is important to regularly check your SEO for problems or places to improve. If you’re looking for help boosting your website and creating an SEO strategy, talk to the experts at Netgen.