The primary reason to consider retail app development is that your potential customers use their phones every day to solve various problems. And since there are more than 2 billion active smartphone users across the globe, each one of them is a potential customer.
Thousands of brands are using this opportunity already and have successfully integrated retail mobile apps into their sales toolkit. If you want in on these opportunities for your retail business, you can start by providing your customers with a well-functioning retail mobile app.
The fact that you’re reading this means you already see the benefits shopping apps can add to your retail business and you’re probably looking for a team of professional retail mobile app developers to start your project. Well, you’ve come to the right place. At Netgen, we have a team of highly skilled and qualified retail app developers that can plan out an effective strategy to custom design an app that will suit the needs of your target audience. Feel free to contact us for a quote.
What Is a Retail Mobile App?
A retail app is a mobile application that promotes and improves the in-store shopping experience. By enhancing the purchase process, providing new unique ways to purchase products and interacting with your customers, you create brand loyalty.
Mobile apps for retail business are frequently defined as tools for customer retention. Loyalty programmes and coupons in the form of push notifications keep regular customers feeling loved.
What Are Some of the Best Shopping Apps?
Mobile apps enable you to control everything from deal searches to instant purchases to ensure your customers find the lowest prices and best value throughout the year. Retail shopping apps can make shopping easier and less expensive. Here are some of the most popular retail apps:
- Amazon – From its humble beginnings as an online bookstore Amazon has grown into an e-commerce giant selling millions of products, ranging from books to clothing, software to household appliances and everything else in between.
- eBay – This app lets you take part in online auctions wherever you go.
- Starbucks – Starbucks customers can accumulate loyalty points and pay without hassle.
Benefits of Mobile App Development for Retail Business
It’s clear that mobile technology is here to stay, especially in the retail sphere. As a retail business, you need to make it as simple and fast as possible for customers to purchase your products. Similar to Social Media, mobile technology has changed the way businesses interact with their customers. Gone are the days of printed materials and billboards to advertise special offers and discounts. Retail apps allow you to do it more efficiently.
According to a survey by Apptentive, 88% of customers who download retail apps, use them. At least half of the people interviewed confirmed that they’ve made a purchase in the last month. If your retail store were to add various marketing tricks like coupons or a loyalty program, the figures would increase significantly.
Many small and medium-sized retail businesses already have a retail app or are busy developing one. This clearly shows that app users all over the world are loving the idea of purchasing products through easy-to-use and eye-catching mobile apps instead of a website’s mobile version. The market plays by its own set of rules and if you don’t stay current, you’ll lose out.
Build Brand Loyalty
We know that retail mobile apps are excellent for achieving financial goals but it’s also great for building brand loyalty, thus the reason why so many big companies develop mobile applications. Loyalty programs reward returning customers with discounts, gifts and coupons.
Attract a Larger Audience
Both Social media and retail mobile apps make your products available to potential customers on a larger scale. If you make it easy for users to purchase your products, you can focus your attention on customer retention and loyalty.
Enhance In-Store Experience
Often people use retail mobile apps while browsing physical stores. It enables them to order and purchase products on-the-go without delays or get more product info through QR-code scanning to make an informed decision.
Retail Mobile App Features to Ensure the Success of Your App
Converting sales is the ultimate goal in the retail space and by using mobile technology to your advantage, retailers can increase sales fast by sending regular reminders (push notifications) of special offers and discounts. It’s vital to understand that retail mobile apps can’t simply rely on an impressive design. To encourage sales, they need to provide users with tangible benefits. Consider adding these features to your retail mobile app.
Various Purchase Options
Cash isn’t king anymore so allow customers to pay how they want to pay. Payment options should include Apple Pay, Google Wallet, Paypal, credit and debit cards. If you don’t include them in your app, users who prefer to use these payment options might go to your competitors who do accept them.
Fast and Efficient Purchasing
As a retailer, you’ll want to take advantage of impulse purchases. If your checkout process is too complicated, it can mean the difference between a missed opportunity and a successful transaction. Delays or complications might cause uncertainty and lead to second thoughts and ultimately a lost sale. The sweet spot is a fast and error-free purchasing process.
If you offer hundreds or thousands of products in your mobile store, it’s essential to add smart search. This will make it more convenient for customers to find exactly what they’re looking for rather than having to scroll through endless pages.
One of the primary reasons customers use retail mobile apps instead of websites for online shopping is the fact that catalogues of products are well-organised and convenient to use. For this reason, you should put extra effort into your app’s design and your catalogue’s aesthetics. Here are some tips on how to get the most out of your catalogues:
- Only use high-quality photos of products
- Write detailed product descriptions
- Categorize products
- Keep your catalogue current
- Inform customers about product availability
- If products are out of stock, give them an approximate arrival date
One of the biggest benefits of conventional shopping is that shoppers can touch and feel the product before purchasing it. Shopping is more than buying what you need, it is an experience. Retail mobile apps help customers discover new products that lure them to physical retail locations. But, if the retailers’ inventory doesn’t match up with the app, customers will become frustrated when they put in the effort to visit the physical store only to find the product is out of stock.
Personalized Experience with Customer Profiles
When customers create a personal profile, they have the opportunity to participate in loyalty programs and you have the opportunity to send them targeted offers and discounts to their individual taste. Successful retail mobile apps learn who the user is, their buying preferences and the brands they like so they can send them push notifications if desired products are on sale.
QR Code Scanner
Both customers and in-store employees will appreciate if you include a QR code scanner in your mobile app. They won’t have to search the product manually saving them time and hassle. All they have to do is to scan the QR code using your retail mobile app on their smartphone and all the product info will be available to them.
The market is in favour of mobile retailers and if you’re able to include some of the above-mentioned features in your retail app, you will capture the attention of potential customers and stand out above your competitors.
Retail Mobile App Development: How to Make Your App Successful
If you want your retail app to be successful then you need a professional development team to build your app. It’s as simple as that. At Netgenapps, have a good track record in retail mobile app development and can take your app through all stages of the development process.
Some questions to ask before the app development process starts:
Who are you targeting with your app?
- Will your app be location-specific?
- How do your customers prefer to pay for purchases?
- Do you need app management — add new products, view stats and analytics or manage users?
- Which mobile platform — Android, iOS or both?
Key factors that will determine the success of your retail mobile app
- Creating a comprehensive and effective mobile app marketing strategy that includes social media
- Superior functionality and performance
- Choosing the right features
- Making your app user-friendly
- Putting the customer first
Looking for customized mobile app development for your retail business?
Contact us at Netgenapps to book your free consultation.