SEO for Your Website
Our experts create specialised strategies for each website that they analyse. We’ve worked with individuals, corporations and businesses of all sizes. No matter how big or small your budget, we can create a solution for you.
What is SEO?
Search Engine Optimisation (SEO) is the practice of optimising your website for the search engines (Google, Bing, Yahoo!, etc.) so that you can be found easily. The other side to SEO is ensuring that your website provides a good user experience. It’s essential for people to be able to navigate through your web pages and get the information they require with ease.
There are various elements involved in proper SEO, but the first step is always your keywords. These are the words or phrases that people use to search for your website or for the service or product that you sell. Once you have these, you can create a strategy for how they should be deployed across the pages of your website and which keywords should be your primary or secondary focus.
What exactly do our solutions include?
Each project starts with a thorough analysis of your existing website, using specialised tools. From this, we’ll know exactly what is in place already and how we can go about improving your SEO. This is where your personalised strategy will be born.
We’ll ensure you have the basics right on your website. This include proper meta tags, good page load speed, good copy on each page and a clear, SEO-friendly structure. From here, it’s a case of distributing your keywords in the best way throughout your website.
Google Listing and Webmaster Account
It’s no secret that Google is the king of search engines. This is why much of SEO work is aimed at appeasing Google and ensuring that your website fits with their best practices. Claiming your company’s physical address on Google is a big part of SEO. Additionally, having a Webmasters account gives you access to great resources for tracking performance.
This is one of the most important steps to optimising a website properly. Ensuring that you are using the right keywords in the right way will go a long way towards ensuring you rank on the first search page for those terms. How in-depth we go into keyword research and usage will depend on budget and strategy.
Having a blog for your company gives you several great marketing levels. For one, it helps with your SEO because you can use more keywords and your website won’t be static. Another reason for blogging is that it positions your business as an industry leader. The length of blog posts and the number per month will depend on budget and strategy.
Every month, our experts will take a good look at your website to ensure that changes we’re making are really working. This will give us insights into how we can continue to improve your website’s performance and, therefore, boost your business online.