What is SEO?
Search Engine Optimisation (SEO) is the practice of optimising your website for the search engines (Google, Bing, Yahoo!, etc.) so that you can be found easily. The other side to SEO is ensuring that your website provides a good user experience. It’s essential for people to be able to navigate through your web pages and get the information they require with ease.
There are various elements involved in proper SEO, but the first step is always your keywords. These are the words or phrases that people use to search for your website or for the service or product that you sell. Once you have these, you can create a strategy for how they should be deployed across the pages of your website and which keywords should be your primary or secondary focus.