What is social media marketing?
The power of social media is huge in today’s world. You can reach your target audience in new, exciting ways when you market on the likes of Facebook, Instagram and LinkedIn. But why would you actually want to advertise on these platforms? Quite simply, because that’s where people are spending their time.
Before you start, it’s important to remember that you need a marketing strategy designed specifically for social media and for the platform you are operating on. There’s no one-size-fits-all approach because social media is all about being sociable, creating conversations and spreading the word in a way that feels natural. On social media, you can show your customers who the people are behind the business.