Social Media Strategy
Our experts are well versed in how to spark conversations and foster loyal communities on social media. Let us be your guide – no matter the size of your business – in creating a content plan that is tailored for your requirements and suits your budget.
What is social media marketing?
The power of social media is huge in today’s world. You can reach your target audience in new, exciting ways when you market on the likes of Facebook, Instagram and LinkedIn. But why would you actually want to advertise on these platforms? Quite simply, because that’s where people are spending their time.
Before you start, it’s important to remember that you need a marketing strategy designed specifically for social media and for the platform you are operating on. There’s no one-size-fits-all approach because social media is all about being sociable, creating conversations and spreading the word in a way that feels natural. On social media, you can show your customers who the people are behind the business.
What do our social media services include?
All marketing endeavours should start with a strategy. We’ll analyse your business, your customers and your requirements. With this information, we can put together a strategy for the best platforms for your business and create a content plan that will make your company shine on social.
If you’re going to start anywhere on social media, this platform is the safest bet. Facebook is the world’s largest platform with over 2.3 billion active monthly users. In addition, people are spending an average of 50 minutes a day on the site.
In order to get your share of this activity, we’ll create a Facebook Page for your business and a posting strategy that will help you to really engage with your audience. As part of the strategy, we’ll pinpoint which posts to boost and who to target with each post.
This platform might not be the biggest but it is one of the most active in the world. Users are spending up to an hour on Instagram every day. It’s also one of the few social media sites left where you can get real traction without spending a lot on boosting posts.
Our team will manage your account, plan your content and ensure that you’re reaching your target audience. We’ll also do active research into relevant hashtags to get you the exposure your business deserves.
When it comes to B2B marketing, this is the platform to be playing on. Studies show that 80% of all B2B leads that come from social media happen on LinkedIn. This is the space where people are going to talk business and are actively looking for connections.
Our experts will create a Business Page for your company and design a posting strategy to highlight who you are and what you do. Your personalised strategy will also include community management to find the right LinkedIn Groups to join and participate in the right conversations.
No social media campaign is complete without boosting posts or running adverts. These allow you to reach new potential customers and ensure your existing ones stay engaged. The strategy and content plan that we create for your business will include carefully crafted posts for promoting, as well as research into who to target.
Each month, we’ll take a look back at how the content has performed. This will include engagement rates on each post, audience numbers and cost per click on your boosted content. With this data, we can continuously tweak your content plan to ensure that you are really reaching your customers and growing your brand awareness.