What You Need To Know About Taking Your Business Online

To say technology has advanced in the last decade is an understatement. Yet, many business owners still haven’t taken their businesses online. If you fall into that group, you might be faced with difficulties keeping your business afloat especially when disasters like COVID-19 strike.

If you want to ensure the success of your business, you need to get your business online as soon as possible. Not only will it boost your brand but you’ll open yourself up to global opportunities.

As a digital marketing agency, we get asked a lot of questions when we urge businesses to go digital. Common questions may include the following: Where do I register my domain? What is website hosting and why do I need it? How will an online business benefit my organisation? To help answer these questions, we’ve compiled a 3 step journey on how to establish your business online and start an eCommerce business.

Step 1: Research, Research, Research

Your research has to be thorough and accurate so you can understand your target audience’s needs. To steer the right audience to your website, you’ll need an efficient targeting strategy on your social media channels. What you need is to be where your potential customers are offering them the products or services they need.

Step 2: Making it Official

The most important step in going digital and growing online is to have a website. Here’s what you’ll need:

Domain Registration

Choose a great domain name. It might be your company name or the service or product you offer. Just make sure it’s easy to remember and keep it short.


Hosting is not the same as a domain. The domain is your website’s name while hosting is the space where your website files are saved. It is vital to choose a reputable host with minimal downtime since it can make your brand seem less credible.

Website Development

Once your domain name and host is sorted, you’ll want to hire a reputable website application development company. Often, these companies offer domain registration and hosting too. Your website is often the first point of contact with your business so you’ll want to make a good first impression. Your website should be mobile-friendly, easy to navigate and functional.

Step 3: Search Engine Optimisation (SEO) and Social Media

Now it’s time to attract visitors to your website. SEO helps your website to rank on search engines by using related keywords and phrases. One way to increase traffic is with regular updates such as blog posts that provide information to your customers. Another way is with social media platforms like Facebook, YouTube, Twitter etc.

Whether you want to move your business into the digital era or start an online business, these 3 steps can help you get there. Netgen has assisted many customers around the world with this process with excellent results. We want to help you too! Get in touch today!