The importance of being mobile-friendly

Mobile-friendly web design by Netgen

It should come as no surprise that the number of people browsing the web on their phones is beginning to outstrip those who are using laptops and desktop computers. People just expect to be able to get the same experience on their phone as they would on a normal computer. If your website isn’t mobile-friendly, you could be missing out.

  1. More happy visitors to your website

If the user experience of your website is poor on a mobile phone or a tablet, you could be turning away potential customers. People do not want to zoom in and out on their smartphones, trying to navigate through a website that was designed to be used with a mouse and not a touchscreen. They want to be able to see important information while they are on the go.

  1. Better SEO

Google has openly recommended that you ensure your website is mobile friendly. If Google says you should do it, you really should. The statistics show that the search engines actually prioritise websites that are mobile friendly, giving you a better chance of ranking higher for your keywords.

  1. Increased credibility

Online credibility is a massive factor that people consider when looking to buy from or use a new company. If your website isn’t mobile friendly, it will make your business look less credible because you haven’t kept up with the times. A poor user experience will also result in fewer return visits and a lower likelihood of customers recommending you to others.

The key factors for a mobile friendly website include:

  • Automatic responsiveness to screen size
  • Fast page load speed
  • No pop-ups or text blocking
  • Large fonts and buttons

Is it time to update your website?
If your website isn’t mobile-friendly, it is definitely time to make the change. Our team at Netgen can give your website a refresh and adapt it to ensure the user experience is spot-on every time. Get in touch for a quote today.