The Best Social Media Platforms to Reach Your Target Audience

It is no secret that social media is a powerful tool in the world today. You can reach millions of people in new and exciting ways when marketing your brand on various platforms. But, is social media marketing that effective? The answer is YES! Because that is where your target audience is spending their time.


If you are new to social media, Facebook is your safest bet. As the oldest and biggest platform, Facebook has more than 2.3 billion active users. According to statistics, people spend nearly an hour every day on this platform. You will need to create a Facebook page for your business and come up with a posting strategy while actively engaging with your audience.


While not the most popular platform, it is one of the most active globally. Statistics show that users spend more than an hour on Instagram daily. As a bonus, this social media site is one of the few left where you can quickly gain a following without spending a lot of money on boosting posts. Creating a page is easy, and you can schedule posts with external apps such as Later or Hootsuite, but you will need to spend some time researching relevant hashtags.


LinkedIn is the platform of choice when it comes to B2B marketing. According to recent studies, more than two-thirds of all B2B leads that originate from social media come from LinkedIn. This platform is where people talk shop and actively look for business connections. To advertise your business, you’ll need to create a page for your company, along with a posting strategy that highlights who you are and what you offer.

Setting up social media profiles are free, but no social media campaign is complete without running adverts and boosting posts. These enable you to reach new potential customers and secure the engagement of your existing customers.

You might want to consider getting help from a professional digital marketing and SEO services company before you spend your hard-earned money on an unsuccessful social media marketing campaign. For more information or a free quote, get in touch with the team at Netgen today!