How long has it been since your website’s last upgrade? Trends change and so does Google’s algorithm and if you want your website to stay on top, you need to keep up with the changes. More visitors to your website potentially means more customers. If you’re still wondering if now’s the time to upgrade your website, here are 3 good reasons not to wait.
In case you don’t know it, a website that isn’t responsive won’t function well on mobile devices. And since more than half of all internet users use their smart devices to browse the internet, you’ll lose a lot of business when they move on to your competitors with responsive websites.
Lower Bounce Rate
Bounce rate suggests the number of visitors that navigate away from your website after viewing only one page. If your website isn’t user-friendly – complicated design or navigation – and people can’t find what they’re looking for within a few seconds, they will move on to the next website. A website upgrade will ensure that your website is simplistic and easy to navigate, thus lowering the bounce rate.
Add Fresh Content
A website upgrade gives you the opportunity to add fresh content to your site. Search engines love new content and will rank your website higher if it’s updated regularly. Additionally, you can offer your audience useful information which will make them want to come back for more. Your content should include the keywords and phrases your potential customer is searching for on the internet.
Now is as good as time as ever to do some much-needed upgrades to your website so why wait? The team at Netgen has more than 80 years of combined experience and highly skilled developers who are passionate and more than capable to handle your website upgrade, no matter how complex. We have a large global footprint with branches in Johannesburg, Cape Town and the Netherlands. For a quote from a reputable and affordable website design and development company, get in touch with Netgen today!