Have you upgraded your website in the last year or two? If not, now is the time to do it! Trends change, and so does Google’s algorithm. So if you want your website to stay at the top in search engines, you need to keep up with the changes. More visitors to your website potentially means more customers. If you’re still wondering if now’s the time to upgrade your website, here are three good reasons not to wait.
In case you don’t know it, a website that is not responsive will not display or function well on mobile devices. And since more than half of all internet users use their smart devices to browse the internet, you will lose a lot of business when they move on to your competitors with responsive websites.
Lower Bounce Rate
Bounce rate suggests the number of visitors that navigate away from your website after viewing only one page. If your website is not user-friendly — complicated design or navigation — and people can’t find what they are looking for within a few seconds, they will move on to the next website. A website upgrade will ensure that your website is simplistic and easy to navigate, thus lowering the bounce rate.
Add Fresh Content
A website upgrade allows you to add fresh content to your site. Search engines love new content and will rank your website higher if it’s updated regularly. Additionally, you can offer your audience useful information which will make them want to come back for more. Your content should include the keywords and phrases your potential customer is searching for on the internet.
Now is as good as time as ever to do some much-needed upgrades to your website so why wait? The team at Netgen has more than 80 years of combined experience and highly skilled developers who are passionate and more than capable to upgrade your website, no matter how complex. We have a large global footprint with branches in Johannesburg, Cape Town and the Netherlands. For a quote from a reputable and affordable website design and development company, get in touch with Netgen today!