Ever noticed the ads that appear on the right and top of your Google search results? These ads are called PPC or pay per click. They are used to boost lead generation. To create a PPC advert campaign, you have to have a basic understanding of Google Adwords. If you don’t do it right, you won’t yield the best results and end up losing money. That’s why we advise our clients to use a digital marketing agency to do it for them.
Understanding Basic PPC Advertising Terms
The first thing you need to get your head around is the concept of “keywords”. These are the words and phrases that describe the products and services your company offers and which people use to search for it on the internet.
You need to include these keywords when creating an ad campaign to make it easy for your target audience to find you. Make sure they are relevant to your service offerings so they can attract clicks. Clicks are what creates the return on investment. If your products are very affordable, you could also add negative keywords like “cheap” that you don’t wish to display. To showcase your ad’s relevance, always add important keywords in the ad title.
PPC Advertising Costs
You are entirely in control of cost per click or CPC. You can choose the maximum CPC for every person who clicks your ad or the maximum amount you want to pay. You only pay when people click on your ads, never for ad display.
Tracking the success of your ad campaign is easy and can be done via Google Adwords reports. The reports will reveal how many impressions and clicks every ad received, what the bounce rate is as well as the click-through-rate. You will also be able to see the average CPC.
PPC Advertising is a fantastic way to generate more leads and ultimately grow your bottom line. For the best results, you’ll want to hire the best digital marketing agency in South Africa. With extensive experience in web-based software solutions and online marketing, we’re confident that we can help you get your business off the ground. Get in touch with Netgen for a free quote and let us run your next PPC ad campaign.