4 Reasons Why Email Marketing Is Still Effective In 2020

Are you looking for a successful way to market your brand this year? There are so many to choose from like social media marketing, handing out promotional gifts and email marketing to name a few. While all of these methods might prove to be successful, some may cost more than others.

If you’re looking for a cost-effective way to increase your return on investment, consider email marketing. Contrary to what some marketing gurus are saying, email marketing is still extremely effective, here’s why:


Let’s talk about money for a second. The first budget that goes out the door when times are tough, is the marketing budget. But, that doesn’t mean you can neglect marketing altogether. You have to find affordable ways to get your brand out there. Email marketing is an extremely cost-effective way to get your products in front of thousands of people fast.

Enhances Brand Recognition

Humans are visual creatures. Coupled with our daily use of email, email marketing offers a great opportunity to introduce and remind potential buyers of your brand, thus enhancing brand recognition.

Targeted Approach

Unlike handing out flyers at a concert or posting on social media, email marketing offers a targeted approach. Your email list is most likely comprised of previous customers and people who visited your website and subscribed to your newsletter. These are people that are actually interested in your products or services. By sending them an email regularly, you’re simply reminding them of your brand.


One of the biggest advantages of email marketing is that you can measure how successful your marketing campaign was. This will enable you to make adjustments for future campaigns to get the maximum ROI.

Are you looking for a bulk email software solution to kickstart your email marketing campaign? Netgen developed TrackEasy to make email marketing as simple and straightforward as possible. For more information about this product, get in touch with the team today!